Resource Library
Templates, guides, and tools built for African entrepreneurs.
Templates, guides, and tools built for African entrepreneurs.
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A narrative guide to pricing as a strategy, not a guess. Covers the three pillars of pricing, the three lenses (cost floor, competitor range, value ceiling), and the African market realities where price competition often kills businesses that should have charged more. Companion to the Pricing Strategy Worksheet.
A narrative guide to unit economics for African founders. Explains CAC, LTV, payback period, and the LTV to CAC ratio in plain English, and shows what good looks like in African markets where customer acquisition channels and lifetime value patterns differ from the standard playbook. Companion to the Unit Economics Workbook.
A narrative guide to building a budget that survives reality. Covers why most early-stage founders do not budget, the difference between budget, forecast, and financial model, the budget cycle, and the African context where currency volatility and irregular income make standard advice unworkable. Companion to the Simple Budget Template.
A narrative guide to investor preparedness for African founders. Covers the nine categories of due diligence, what investors really ask for, the African-specific items generic checklists miss (FX, HoldCo/OpCo, mobile money reconciliations), and how to set up a data room. Companion to the Investor Preparedness Checklist.
A narrative guide to building a financial model investors actually trust. Covers the difference between a model and a prediction, the Simple and Intermediate versions, the five sheets of the Simple model, and the African market assumptions every founder needs to defend. Companion to the Financial Model Templates.
A narrative guide to managing cash flow before it manages you. Covers the cash conversion cycle, the three levers that move cash without raising capital, and the African cash flow realities that kill profitable companies. Companion to the Cash Levers Workbook.
A narrative guide to building and maintaining a cap table African founders can defend in front of investors. Covers founder splits, option pools, SAFEs versus priced rounds, dilution math, and the cap table disasters that cost founders their company. Companion to the Cap Table Template.
A narrative guide to mapping the African customer journey from awareness to advocacy. Covers Lifepreneur and Part-timer archetypes, the credit-gap and cross-border friction realities, and how to translate journey insights into product, marketing, and retention decisions. Companion to the Customer Journey Map Workbook.
A narrative guide to running a SWOT analysis that produces decisions, not a static grid. Covers why most SWOT analyses fail, the four quadrants with worked African examples, how to convert SWOT into a TOWS matrix, and how to translate that into a strategy. Companion to the SWOT Analysis Workbook.
A narrative guide to the Value Proposition Canvas for African founders. Walks through the customer profile and value map in depth, the root cause discipline, and how to find the customers who care most about your offer. Companion to the Value Proposition Canvas Workbook.
A narrative guide to the Business Model Canvas built for African founders. Explains the nine building blocks, why context matters more than the framework itself, and how to fill in each block with evidence rather than assumptions. Companion to the Business Model Canvas Workbook.
A practical guide to building a sales pipeline that turns hopeful conversations into managed revenue. Covers how to design pipeline stages, weight deals by probability, run a weekly review, forecast revenue, and apply the framework to long African sales cycles and relationship selling. Companion to the Sales Pipeline Tracker workbook.