Resource Library
Templates, guides, and tools built for African entrepreneurs.
Templates, guides, and tools built for African entrepreneurs.
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A practical guide to running customer research that produces decisions, not just notes. Covers why founders skip research, what real research looks like, the four phases of the process, where to find subjects in African markets, and how to avoid the most common mistakes. Companion to the Customer Research Framework workbook.
A 2×2 framework for sorting work by urgency and importance — so founders stop firefighting and start building. Includes a printable template and worked examples.
A lightweight CRM-in-a-spreadsheet for tracking leads, deal stages, expected value, and close probability. Built for sales teams of one to five who need visibility without the overhead of a full CRM. Includes guide and pipeline spreadsheet.
Move beyond cost-plus pricing. This worksheet helps you choose between value-based, competitive, penetration, and tiered pricing, then stress-test the price you land on against margin, volume, and willingness-to-pay. Includes guide and spreadsheet.
Map every stage your customer moves through (awareness, consideration, purchase, onboarding, retention, advocacy) alongside their actions, emotions, pain points, and the moments where you can intervene. Includes guide and structured spreadsheet.
Calculate CAC, LTV, payback period, and contribution margin per unit so you know whether your business model actually works before you scale it. Includes guide explaining each metric and spreadsheet that runs the math.
A no-nonsense monthly budget that tracks income, fixed costs, variable costs, and savings for early-stage businesses and solo operators. Designed to be filled in within an hour and reviewed monthly. Includes guide and spreadsheet.
A diligence-ready checklist covering company, market, product, traction, team, financials, and legal documents investors will ask for. Surface gaps before a raise, not during it. Includes written guide and editable checklist spreadsheet.
Two financial models: a simple version for pre-revenue founders and an intermediate version for ventures with traction. Project revenue, costs, headcount, cash, and runway in a structure investors recognize. Includes written guide and both spreadsheet models.
Stretch your runway by pulling the seven cash levers every operator should know: pricing, payment terms, inventory, collections, costs, capex timing, and working capital. Includes guide and spreadsheet that quantifies the impact of each lever on your cash position.
A founder-friendly capitalization table that tracks shareholders, share classes, option pools, and dilution across funding rounds. Built for African startups raising pre-seed through Series A. Includes written guide and editable spreadsheet.
A repeatable framework for talking to customers, capturing insights, and turning conversations into decisions. Plan interviews, log responses, and synthesize themes that inform product, pricing, and go-to-market. Includes guide and structured spreadsheet.